Write It Right

Kodak Moments

By C.D. Hersh

One Christmas season our family visited Krohn Conservatory Trains, Trestles, and Traditions holiday display. It’s amazing what a dedicated group of crafters can do with a bit of glue, flowers, and materials like twigs, moss, and bark that most people would haul to the compost pile. Using these natural materials, crafters created vignettes of Cincinnati landmarks Mt. Adams Incline, Union Terminal, the Conservatory, and international landmarks representing the Eiffel Tower, a European castle, and a Chinese pagoda, all ringed with tracks carrying trains and streetcars through the displays. It took patience and skill to create a little world that that made our family spend half of their visit to the Conservatory in the exhibit taking scads of photos, creating Kodak moments that would take us back to the enchanting display whenever we wanted. We were so captivated that we didn’t want to leave the area. 

Reading a good book is a lot like our experience at Krohn Conservatory. When we find a story that transports us, we don’t want the story to end, and we want to revisit that world time and time again. Pearl S. Buck, Laura Ingalls Wilder and Sir Arthur Conan Doyle are a few of the writers who provided classic Kodak story moments for us. Debbie Macomber’s town of Cedar Cove has enchanted her readers. Readers love Jan Karon’s character Father Tim from the town of Mitford. And who can forget the world of Harry Potter? J.K Rowling’s stories and characters spurred young readers to devour her books, waiting anxiously for each new book to appear. Plus a whole series of movies and new stars. 

As writers we strive to create characters readers will love and locations that readers want to revisit long after the book is closed. Why? Because our job is to write and write well, and because stories that remain in the hearts and memories of our readers are the books that become bestsellers and classics. Who doesn’t want that? 

So how can you create stories that will leave your readers wanting more and retuning to your books time and time again? Here are some things we think are key to writing stories readers will love.

• Get your readers to use their senses. What sounds more interesting? Susan bent toward the rose and inhaled its sweet scent, or Susan bent toward the rose. The peppery scent, with a hint of musk, tickled her nose. If you say the vase of flowers is “lovely” do you know what it looks like? Or does the phrase, Yellow roses, fading to peach at the tips, spilled from the cut-crystal vase, give you a clearer picture?

• Show don’t tell. A good sentence shows the reader what is happening, revealing emotions and actions without telling the reader what is happening. Jane was angry is telling. A vein pulsed in Jane’s temple and her mouth straightened into a thin, drawn line shows what the anger is doing to Jane. The reader instinctively knows Jane is angry because you have shown her emotions, not told them.

• Write in active, not passive, voice. The words was, to be, had and words ending in ing are all tip offs to passive writing. Johnny was walking down the street can easily be changed to Johnny walked down the street. Change Shelia had been dusting the hall before breakfast to Sheila dusted the hall before breakfast. Scour your work for passive verbs and eliminate them whenever possible.

• Avoid stereotypical characters. Show more than one side of your characters. Heroes and heroines have flaws, fatal flaws that can get in the way of their goals, get them deeper in trouble, and keep them from being goody-two-shoes. After all, no human is perfect. Even villains love someone and could be self-sacrificing for that special person. If you have a stereotypical character, try turning him or her around in some way to make them less of a stereotype. Pirates are criminals you wouldn’t want to meet on the high seas, but in spite of his criminal background, you just can’t help rooting for Captain Jack Sparrow. Why do viewers love him? Because he’s a bit of a bumbler and so darned cute. A stereotype turned on its ear.

• Pay attention to setting. The best writers know their worlds inside out and convey them flawlessly to the reader. Pearl S. Buck brought the foreign world of China to life for a Midwestern teenager. Romance author Jean Johnson created a magical world in her Sons of Destiny series that caused us to collect her entire series. Children (and adults) love the world of Harry Potter because it is magical and different. Popular Amish romances bring the intriguing world of a reclusive religious sect to life for readers. Setting can also be important enough in some stories to be considered a character, so pay attention to the rules of your worlds. There is always a reader who will notice if you break them and they will be disappointed because you didn’t pay attention to details.

Look at the books you have on your “Keep” shelves. How do these five elements play out in them? Now look at your own writing. Are you weak in any of these areas? If so, get out the editing pen and start correcting. With a little work you, too, can create Kodak stories readers will love.

Here is a little about out shapeshifter series that will be five books with four already out on Amazon.

TITLE: The Turning Stone Chronicles

GENRE: Urban fantasy, Paranormal, Romance

HEAT LEVEL: Sensual

Three ancient Celtic families. A magical Bloodstone that enables the wearers to shape shift. A charge to use the stone’s power to benefit mankind, and a battle, that is going on even today, to control the world. Can the Secret Society of shape shifters called the Turning Stone Society heal itself and bring peace to our world?

Find out in The Series The Turning Stone Chronicles

Book one of the chronicles titled “The Promised One” available on Amazon
In the wrong hands, the Turning Stone ring is a powerful weapon for evil. So, when homicide detective Alexi Jordan discovers her secret society mentor has been murdered and his magic ring stolen, she is forced to use her shape-shifting powers to catch the killer. By doing so, she risks the two most important things in her life—her badge and the man she loves.

Rhys Temple always knew his fiery cop partner and would-be-girlfriend, Alexi Jordan, had a few secrets. He considers that part of her charm. But when she changes into a man, he doesn’t find that as charming. He’ll keep her secret to keep her safe, but he’s not certain he can keep up a relationship—professional or personal.

Danny Shaw needs cash for the elaborate wedding his fiancée has planned, so he goes on a mugging spree. But when he kills a member of the secret society of Turning Stones and steals a magic ring that gives him the power to shape shift, Shaw gets more than he bargained for.

Book two of The Turning Stone Chronicles titled “Blood Brothers” available on Amazon.
When Delaney Ramsey is enlisted to help train two of the most powerful shape shifters the Turning Stone Society has seen in thousands of years, she suspects one of them is responsible for the disappearance of her daughter. To complicate matters, the man has a secret that could destroy them all. Bound by honor to protect the suspect, Delaney must prove his guilt without losing her life to his terrible powers or revealing to the police captain she’s falling for that she’s a shape shifter with more than one agenda.

The minute Captain Williams lays eyes on Delaney Ramsey, he knows she’s trouble. Uncooperative, secretive, and sexy, he can’t get her out of his mind. When he discovers she has a personal agenda for sifting through all the criminal records in his precinct, and secretly investigating his best detective, he can’t let her out of his sight. He must find out what she’s looking for before she does something illegal. If she steps over the line, he’s not certain he can look the other way for the sake of love.

Book three of The Turning Stone Chronicles titled “Son of the Moonless Night” currently available on Amazon.
Owen Todd Jordan Riley has a secret. He’s a shape shifter who has been hunting and killing his own kind. To him the only good shifter is a dead shifter. Revenge for the death of a friend motivates him, and nothing stands in his way . . . except Katrina Romanovski, the woman he is falling in love with.

Deputy coroner Katrina Romanovski has a secret, too. She hunts and kills paranormal beings like Owen. At least she did. When she rescues Owen from an attack by a werebear she is thrust back into the world she thought she’d left. Determined to find out what Owen knows about the bear, she begins a relationship meant to collect information. What she gets is something quite different love with a man she suspects of murder. Can she reconcile his deception and murderous revenge spree and find a way to redeem him? Or will she condemn him for the same things she has done and walk away from love?

Book four of The Turning Stone Chronicles titled “The Mercenary & the Shifters” available on Amazon.
A desperate call from an ex-military buddy lands a mercenary soldier in the middle of a double kidnapping, caught in an ancient shape shifter war, and ensnared between two female shape shifters after the same thing ... him.

The first four books of their paranormal romance series entitled The Turning Stone Chronicles Series page are available on Amazon. Their standalone novella, Can’t Stop The Music, is in the Soul Mate Tree collection with twelve other authors from various genres.

Putting words and stories on paper is second nature to the husband and wife co-authors whose pen name is C.D. Hersh. They’ve written separately since they were teenagers and discovered their unique, collaborative abilities in the mid-90s while co-authoring a number of dramas, six which have been produced in Ohio, where they live. Their interactive Christmas production had five seasonal runs in their hometown and has been sold in Virginia, California, and Ohio. As high school sweethearts, Catherine and Donald believe in true love and happily ever after. Which is why they write it!

When they aren’t collaborating on a book, they enjoy reading; singing; theatre and drama; traveling; remodeling houses (Donald has remodeled something in every home they’ve owned); and antiquing. Catherine, who loves gardening, has recently drawn Donald into her world as a day laborer. Catherine is an award-winning gardener — you can see some of her garden on their website.

They are looking forward to many years of co-authoring and book sales, and a lifetime of happily-ever-after endings on the page and in real life.

You can see excerpts of their books, connect with, and follow C.D. Hersh at:

Website

Facebook

Amazon Author Page

Twitter

The Art of Spying

Spying on Your Competition is a Great Way to Success

by Sharon Ledwith

Spying is a catchy way of saying “do your research and stay tuned in.” Regardless of what you call it, it’s a mandatory part of being successful. It’s also a great way to build connections. There’s an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to be unaware of what other authors in your genre are doing is never a smart idea. 

 Regardless of what you write you need to be dialed into the competitive landscape. Knowing what others in your target market are doing, writing about, and promoting can be key to your success as well. Not that I would ever encourage copying, but being in tune with your genre and market can be a fantastic idea generator, not to mention it gives you the ability to stay ahead of certain trends that haven’t even surfaced at the consumer level yet.

First rule of spying: study your target market, the books as well as other authors in the industry. It helps you to also differentiate yourself from them in products, services, and pricing. Again, you don’t want to copy, you just want to be aware. Another lesser known reason for doing this is that if you’re struggling with your social media (like me)—both from the aspect of what platform to be on to what to say to drive more engagement—keeping these authors on your radar will greatly increase your marketing ideas. Living in a vacuum never made anyone successful.

Whether you’re writing fiction or non-fiction, you want to know who else is writing on your topic or in your genre. Google search is a great place to start. The results will not just turn up names and book titles but also show you the best ways to interact with your reader.

Google is packed with names of authors who write about your topic or genre. As you begin to compile your list, I want you to do one thing: ignore big brands because it’s likely that they can do anything they want and still be successful. If you’re a middle grade writer, names like Rick Riordan and Brandon Mull come to mind. These authors are big, powerful brands. You want the smaller names—the people you may not immediately recognize. Why? Because they have to try harder. If tomorrow Riordan or Mull decided to put out a book on poetry, while their fans might be surprised, they would likely still buy it. But if a lesser-known author did that they’d look like they have writer-ADD. Not good.

So start putting your list together, as you do sign up for their mailing lists, and follow them on Twitter and any other social media site they use. That’s what I do. Aside from the obvious reasons why you want to do this, I’m a big fan of supporting other authors in my market. Share their Facebook updates, retweet their great Twitter posts, and like their Instagram images.

One of the hidden gems of this research is it will also show you what social media sites to be on. If you've been struggling to figure out where your market resides, this strategy should really clear that up for you. Why? Because if you’re plucking names off of the first page of Google you know one thing: whatever they are doing to show up in search, they’re doing it right. Google has made so many changes to their search algorithms that you simply can’t “trick” the system anymore to get onto page one. Look at their updates. What are they sharing and why? How often do they blog? Are they on LinkedIn instead of Facebook? Is there much going on for them on Pinterest or Instagram? Really spend some time with this. Not only will it help you tune into your market but it will cut your learning curve by half, if not more.

Successful authors leave clues. Are you following their bread crumbs?

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

An Author’s Comfort Zone by Sharon Ledwith

An Author’s Comfort Zone

by Sharon Ledwith

This post could have also been dubbed ‘Balance 101 for Authors’. It’s been almost eight years since the first novel in my young adult time travel series hit the cyber bookshelves. To this day, I remember that there was so much to do, and it felt like there wasn’t enough time to do everything. Sometimes, I still don’t. I needed a time portal just to get all my marketing and promoting put in place or at least a diary. This included getting a website up and running, ordering promotional giveaways, setting up blog hops (are they still a thing?), writing a multitude of blog posts, and joining the appropriate social media networks. The lists seemed endless, and when the date finally arrived for my book release, I was wearing my shoulders as earrings.

Needless to say, by the end of my first book blog tour, I was exhausted, spent, and bent out of shape. Even my eyelids ached.

What I learned from the whole experience years ago is that authors need to learn to structure their writing life, or their writing will take a nose dive. We need to learn to create balance so that the task of being a writer plus a marketer plus a promoter doesn’t wear us down. So, how do we do this when so much is expected of a writer nowadays?

Start with finding your comfort zone. Find your personal comfort level with promotion or marketing, do that and do no more. That’s it. Do it. Or you’ll get burned. If you don’t heed my advice, then sure as shooting, negativity will leach into your writing. And that’s the last thing a writer wants!

Need help finding your comfort zone? Go to the dollar store and buy a timer or download a timer app on your phone. It will be one of the most important investments (and cheapest) as a writer you will make. For less than two dollars you can purchase a piece of sanity to help you organize your writing life and keep you in your zone. Set your timer to check emails. Fifteen minutes? Twenty minutes? Then do the same for Facebook and Twitter. But keep in mind which activity will help you as an author in the long run. Apply the 80/20 rule. Write (produce) for 80%, promote and market for only 20%. After all—social networking is a marketing strategy—as long as you treat it as such. Then, once you have laid the timer law down, set it for how long you want to sit and just write, with no interruptions (unless the dog or you really need to pee).

So, stop pushing the zone. Relax. Let go. Breathe.

That doesn’t mean writers shouldn’t learn or try new things. By all means learn and try. Get your hands dirty if you must. But don’t burst a vein in your brain doing it. Don’t put so much pressure on yourself that you collapse into a quivering mass of writer goo. As writers, we must protect our work—and ourselves. It takes time to build an on-line (and off-line) marketing presence in this publishing world. Learn this, cut yourself some slack, and prosper.

Thank you for reading my article! How do you find balance as a writer? Do you use a timer, or have you tried other ways to create balance in your writer’s life? Love to read your comments!

Ready for a trip to Atlantis? Here's a brief intro to one of my time traveler books.

There is no moving forward without first going back.

Lilith was a young girl with dreams and a family before the final destruction of Atlantis shattered those dreams and tore her family apart. Now refugees, Lilith and her father make their home in the Black Land. This strange, new country has no place in Lilith’s heart until a beloved high priestess introduces Lilith to her life purpose—to be a Timekeeper and keep time safe.

Summoned through the seventh arch of Atlantis by the Children of the Law of One, Lilith and her newfound friends are sent into Atlantis’s past, and given a task that will ultimately test their courage and try their faith in each other. Can the Timekeepers stop the dark magus Belial before he changes the seers’ prophecy? If they fail, then their future and the earth’s fate will be altered forever.

AMAZON BUY LINKS

Kindle - Paperback

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.