BECOME A PROFILER

from Sharon Ledwith

We’ve all heard it. Zero in on your target audience. Build your author platform according to who you’re writing for. Sage advice for sure. Books without identifiable potential readers do not sell. Let me repeat that. If you don’t have target market in mind—who you gonna call? To avoid creating a manuscript no one wants, successful writers consider who will read the fruits of their labors. They know their market, and that’s who they write for.

One of the most frequent mistakes made by beginner writers—a step above the writer who does not even bother to look at the publisher’s guidelines—is to assume that EVERYONE will enjoy what they write. You have to decide early on what posse you belong with. Pick your tribe, pick your team, pick where you roll. 

A great first step toward knowing your readers is learning what they already like. Read what they read. Check book reviews. Go over the bestseller lists. What needs do these books fill? Who are the main characters? What emotions are dealt with in the story? Once done, you can find the parts that appeal to your strengths as a writer and your likes as a person, to make sure that your book is not just another version of a successful series, but rather a fresher, more vibrant work. 

Probably the most important rule in writing is to know your readers, but do not become so obsessed with them that they interfere with your writing what you love. Let’s face it most of us start with ideas, not readers. Awareness is the key here. Perhaps the best way to start creating a reader profile is to start with your idea, and go through these series of questions: Who will this interest? Who will this help? Who needs to know this? Who wants to know this? Once you’ve answered those questions, you can start to identify the type of reader who will benefit.

And believe me, if your readers benefit, then you’ll benefit.

Here’s a glimpse of the premises of both my young adult series.

Mysterious Tales from Fairy Falls Teen Psychic Mysteries…

Imagine a teenager possessing a psychic ability and struggling to cope with this freakish power while trying to have a normal life. Now, imagine being uprooted and forced to live in a small tourist town where nothing much ever happens. It’s bores-ville from the get-go.

Welcome to Fairy Falls. Expect the unexpected.

The Last Timekeepers Time Travel Adventures…

Children are the keys to our future. And now, children are the only hope for our past.

Chosen by an Atlantean Magus to be Timekeepers—legendary time travelers sworn to keep history safe from the evil Belial—five classmates are sent into the past to restore balance, and bring order back into the world, one mission at a time.

The Last Timekeepers Time Travel Adventure Series:

The Last Timekeepers and the Dark Secret, Book #2 Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

The Last Timekeepers and the Arch of Atlantis, Book #1 Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

Legend of the Timekeepers, prequel Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost and Found, Book One Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

Blackflies and Blueberries, Book Two Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

Six Great Lessons

Six Things Writers Can Learn from Harley-Davidson From Sharon Ledwith

 

Harley-Davidson logo

Brand building. It’s the backbone of any company or person. It’s how consumers identify with you. Know you. Want you. Need you. What does this have to do with Harley-Davidson? Plenty.

Recently, hubby and I watched a three-part movie about how the Harley-Davidson company was born on the Discovery channel. Boy did I learn a lot about running a business and branding just by watching that movie! The story focused on three partners: William (Bill) Harley (the engineer/creator), Arthur Davidson (the salesman/marketer), and Walter Davidson (the risk-taker, promoter). Together, these entrepreneurs gave the world of motorcycling an experience that felt like ‘an explosion between your legs’. Bill Harley’s words, not mine! LOL!

Here are six things I learned from Harley-Davidson…

Create buzz. To build excitement and promote their product (think about this in terms of your book/books) Harley-Davidson sponsored a racing team named ‘The Wrecking Crew’ whose seat-in-their-pants racing style got the press the company needed to get on the map and stimulate sales. Okay, writers don’t need a Wrecking Crew. But what about a Street Team, or a legion of super fans waiting in the wings for your next book? Use your website, blog or email list to create the buzz your book(s) need to get them flying off the shelves.

1907 Harley-Davidson

Find your tribe. Arthur Davidson worked hard to generate sales. He started bike clubs, opened free beer tents at events to loyal customers, and had special offers/incentives to returning buyers. He was a trail-blazer of social media one hundred years before social media was even born. He engaged first, then sold. That’s what writers should be doing on social media—connect and engage with their target market first. If they trust you enough, they’ll ask about your book.

Look outside of the box. Always looking for ways to market his motorcycles, Arthur Davidson approached the U.S. Postal Service and convinced them to trade their bicycles for Harley-Davidsons. He followed through with the Fire and Police Departments and eventually won them over. When the three partners met with the military during WW1, Arthur suggested that they send mechanics (for FREE) to teach the soldiers how to fix their motorbikes in case they broke down while they were overseas. This strategy worked, and they shared the contract 50/50 with Indian Motorcycle, the number one motorcycle company at the time. BTW—Indian went bankrupt in 1953. Writers need to look outside the box too. There’s plenty of opportunity around, even if you have to offer your first book (or a short story) for free.

Focus on those little extras. Walter Davidson recognize the allure of the motorcycle look and culture, so he launched a campaign to sell Harley-Davidson accessories and clothing which remains a major part of the company’s success to this day. Writers can open a ‘store page’ on their website (you have a website, right?) and sell items that are connected to their books, like T-shirts, coffee mugs or water bottles imprinted with their book cover, or even jewelry.

Re-brand or face-lift when the unexpected happens. The stock market crash of 1929 hit Harley-Davidson hard. There was no disposable income, and barely any sales. Bill Harley decided to give his motorcycles a much needed face-lift during the Depression. He redesigned their block-letter logo, and added a stylized eagle. The company also started offering their motorbikes in an array of different color schemes too. So when book sales are down, this gives writers an opportunity to redesign their book covers, or pull books off the virtual shelves and re-edit them. After all, Harley-Davidson built their company on a quality product, so shouldn’t you?

Continue to develop. By the late 1930s, Bill Harley developed a new model that ended up being a breakthrough for the company. Sales soared with this bigger, badder, and more powerful machine. By the time WW2 began, Harley-Davidson had gained the respect of the military, and were asked to ship over 90,000 military-style motorbikes overseas to be used by the Allies. When the war ended, people returned to motorcycle riding with a deep respect and trust for the Harley-Davidson brand. So, while you may have one or more books out there for sale, it’s best to work on the next one, and continue to develop your brand and author platform. You never know. Your next book may be your ‘breakthrough’ book!

Is there a company out there that you’ve learned some tricks and techniques from to help build your writing career? How are you building your brand? Please leave a comment and share what you’ve learned. Cheers for reading my blog, I truly appreciate it! 

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

 

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person… 

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls and decides to leave the only life he’s ever known for an uncertain future. 

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder. 

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat. 

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

A Spy Story

Spying on Your Competition is a Great Way to Success by Sharon Ledwith

Spying is a catchy way of saying “do your research and stay tuned in.” Regardless of what you call it, it’s a mandatory part of being successful. It’s also a great way to build connections. There’s an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to be unaware of what other authors in your genre are doing is never a smart idea. 

Regardless of what you write you need to be dialed into the competitive landscape. Knowing what others in your target market are doing, writing about, and promoting can be key to your success as well. Not that I would ever encourage copying, but being in tune with your genre and market can be a fantastic idea generator, not to mention it gives you the ability to stay ahead of certain trends that haven’t even surfaced at the consumer level yet. 

First rule of spying: study your target market, the books as well as other authors in the industry. It helps you to also differentiate yourself from them in products, services, and pricing. Again, you don’t want to copy, you just want to be aware. Another lesser known reason for doing this is that if you’re struggling with your social media (like me)—both from the aspect of what platform to be on to what to say to drive more engagement—keeping these authors on your radar will greatly increase your marketing ideas. Living in a vacuum never made anyone successful. 

Whether you’re writing fiction or non-fiction, you want to know who else is writing on your topic or in your genre. Google search is a great place to start. The results will not just turn up names and book titles but also show you the best ways to interact with your reader. Google is packed with names of authors who write about your topic or genre. As you begin to compile your list, I want you to do one thing: ignore big brands because it’s likely that they can do anything they want and still be successful. If you’re a middle grade writer, names like Rick Riordan and Brandon Mull come to mind. These authors are big, powerful brands. You want the smaller names—the people you may not immediately recognize. Why? Because they have to try harder. If tomorrow Riordan or Mull decided to put out a book on poetry, while their fans might be surprised, they would likely still buy it. But if a lesser-known author did that they’d look like they have writer-ADD. Not good. 

So start putting your list together, as you do sign up for their mailing lists, and follow them on Twitter and any other social media site they use. That’s what I do. Aside from the obvious reasons why you want to do this, I’m a big fan of supporting other authors in my market. Share their Facebook updates, retweet their great Twitter posts, and like their Instagram images. 

One of the hidden gems of this research is it will also show you what social media sites to be on. If you've been struggling to figure out where your market resides, this strategy should really clear that up for you. Why? Because if you’re plucking names off of the first page of Google you know one thing: whatever they are doing to show up in search, they’re doing it right. Google has made so many changes to their search algorithms that you simply can’t “trick” the system anymore to get onto page one. Look at their updates. What are they sharing and why? How often do they blog? Are they on LinkedIn instead of Facebook? Is there much going on for them on Pinterest or Instagram? Really spend some time with this. Not only will it help you tune into your market but it will cut your learning curve by half, if not more. Successful authors leave clues. 

Are you following their bread crumbs? 

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

 

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person… 

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls and decides to leave the only life he’s ever known for an uncertain future. 

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder. 

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat. 

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

Treat Yourself To -

Blueberries – the Favorite Fruit of Fairy Falls from Sharon Ledwith

Blueberry bushes can be a tad tricky to find in Fairy Falls. Normally, when you want to seek out this delectable blue fruit, all you need to do is take a walk along any trail or on the edge of rock outcropping and shorelines where enough sun reaches the forest and you’re bound to find the lowbush blueberry plant, with glossy, green canoe-shaped leaves hugging the ground. Roadside ditches are another common blueberry hideout because of the ideal combination of moisture and sunlight. And, of course, there is that odd field along the back road, lush with fruit.

So, where are they?

Gertie Ellis will never tell. Neither will Hart Stewart. And most of the residents of Fairy Falls are keeping mum. One can only imagine some incredible untapped stores deep in the wilderness, favored by black bears and birds.

The one thing the locals of Fairy Falls will share with the tourists is the amazing health benefits of their wild blueberries. Known as the most antioxidant of all fruit, wild blueberries are indeed a superfood that are low in calories, but high in nutrients. From brain-boosting to disease-fighting, downing a handful of these little fruitful treasures is like having a natural pharmacy in your mouth. This information alone sells many pints and quarts of blueberries at the Fairy Falls’ Farmers Market. Gertie Ellis with attest to that.

All Fairy Falls’ wild blueberries are hand-harvested using rakes to scoop berries off the bushes, working in an upward motion. These rakes are specifically engineered for wild blueberry harvest. Typically, the harvest begins in late July and ends in early September. However, the quality of the blueberries often depends on Mother Nature. If they’ve had too much rain the berries will grow soft and split; not enough rain and they’ll be small and grainy. There are no guarantees in this business, but the residents of Fairy Falls are always hopeful for a good harvest. They know that a fairly traditional winter, enough moisture throughout the spring and just enough sunshine will yield a bumper crop of wild blueberries that will keep tourists coming back to their small, northern town year after year.

The market for wild blueberries shows no signs of anything but growth. As healthy lifestyles grow in popularity around the world, blueberries have traveled from the pastry shop window into the health food store. The fact they are one of the healthiest foods one can eat is quite clearly only the icing on the triple-layer blueberry cake. So take some time to celebrate this delicious, nutritional fruit—a gift that gives all year long!

Here's a morsel from Blackflies and Blueberries, the second installment of Mysterious Tales from Falls teen psychic mystery series…

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

Mysterious Tales from Fairy Falls Teen Psychic Mystery Series:

Lost and Found, Book One Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

Blackflies and Blueberries, Book Two Buy Links:

MIRROR WORLD PUBLISHING ׀ AMAZON ׀ BARNES & NOBLE ׀

Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and a moody calico cat.

Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS.

BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE

 

 

 

An Italian Favorite

from Sharon Ledwith

Picture this – savory, sautéed chicken cooked in a cheesy, creamy sauce with Roma tomatoes, served atop a bed of fettuccini pasta. Is your mouth watering yet? Mine is. One of my go-to meals I order at a restaurant includes this classic pasta dish. So, I thought I’d bring this Italian favorite from the restaurant into your kitchen to enjoy with 8 of your family or friends wherever and whenever you choose to get-together. 

 With a prep time of 30 minutes, and a cook time of 30 minutes, you can divvy up the duties and make it a culinary collaboration. Wine, of course, is optional, but encouraged.

Classic Chicken Fettuccini Alfredo

6 skinless, boneless chicken breasts halves, cut into cubes

6 tbsp. butter, divided

4 cloves garlic, minced, divided

1 tbsp. Italian seasoning

1 lb. (454 g) fettuccini pasta

1 onion, diced

1 – 8 oz. (227 g) package sliced mushrooms

⅓ cup all-purpose flour

1 tbsp. salt

¾ tsp. ground white pepper

3 cups milk

1 cup half-and-half 

¾ cup grated Parmesan cheese

8 ozs. (227 g) shredded Colby-Monterey Jack cheese

3 Roma (plum) tomatoes, diced

½ cup sour cream

In a large skillet set over medium heat combine chicken, 2 tablespoons butter, 2 cloves garlic, and Italian seasoning. Cook until chicken is no longer pink inside. Remove from skillet and set aside.

Bring a large pot of lightly salted water to a boil. Add pasta and cook for 8 to 10 minutes or until al dente; drain.

Meanwhile, melt remaining butter in the skillet. Sauté onion, remaining garlic, and mushrooms until onions are transparent. Stir in flour, salt, and pepper; cook 2 minutes. Slowly add milk and half-and-half, stirring until smooth and creamy. Blend in Parmesan and Colby-Monterey Jack cheeses. Continue to stir until cheese is melted. Stir in chicken mixture, tomatoes, and sour cream. Serve over cooked fettuccini.

IF by any chance you have leftovers, the Alfredo mixture freezes well.

Has all this cooking made you ‘stir’ crazy? After your guest have departed, may I suggest settling in with a good book and a glass of wine? How about a visit to Fairy Falls, or if you’re feeling really adventurous, a trip back in time with The Last Timekeepers? Whichever you choose, I guarantee either series will take you on a journey far away from dirty dishes and messy pots. 

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

 

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person… 

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future. 

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. 

When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

The Art of Spying

Spying on Your Competition is a Great Way to Success

by Sharon Ledwith

Spying is a catchy way of saying “do your research and stay tuned in.” Regardless of what you call it, it’s a mandatory part of being successful. It’s also a great way to build connections. There’s an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to be unaware of what other authors in your genre are doing is never a smart idea. 

 Regardless of what you write you need to be dialed into the competitive landscape. Knowing what others in your target market are doing, writing about, and promoting can be key to your success as well. Not that I would ever encourage copying, but being in tune with your genre and market can be a fantastic idea generator, not to mention it gives you the ability to stay ahead of certain trends that haven’t even surfaced at the consumer level yet.

First rule of spying: study your target market, the books as well as other authors in the industry. It helps you to also differentiate yourself from them in products, services, and pricing. Again, you don’t want to copy, you just want to be aware. Another lesser known reason for doing this is that if you’re struggling with your social media (like me)—both from the aspect of what platform to be on to what to say to drive more engagement—keeping these authors on your radar will greatly increase your marketing ideas. Living in a vacuum never made anyone successful.

Whether you’re writing fiction or non-fiction, you want to know who else is writing on your topic or in your genre. Google search is a great place to start. The results will not just turn up names and book titles but also show you the best ways to interact with your reader.

Google is packed with names of authors who write about your topic or genre. As you begin to compile your list, I want you to do one thing: ignore big brands because it’s likely that they can do anything they want and still be successful. If you’re a middle grade writer, names like Rick Riordan and Brandon Mull come to mind. These authors are big, powerful brands. You want the smaller names—the people you may not immediately recognize. Why? Because they have to try harder. If tomorrow Riordan or Mull decided to put out a book on poetry, while their fans might be surprised, they would likely still buy it. But if a lesser-known author did that they’d look like they have writer-ADD. Not good.

So start putting your list together, as you do sign up for their mailing lists, and follow them on Twitter and any other social media site they use. That’s what I do. Aside from the obvious reasons why you want to do this, I’m a big fan of supporting other authors in my market. Share their Facebook updates, retweet their great Twitter posts, and like their Instagram images.

One of the hidden gems of this research is it will also show you what social media sites to be on. If you've been struggling to figure out where your market resides, this strategy should really clear that up for you. Why? Because if you’re plucking names off of the first page of Google you know one thing: whatever they are doing to show up in search, they’re doing it right. Google has made so many changes to their search algorithms that you simply can’t “trick” the system anymore to get onto page one. Look at their updates. What are they sharing and why? How often do they blog? Are they on LinkedIn instead of Facebook? Is there much going on for them on Pinterest or Instagram? Really spend some time with this. Not only will it help you tune into your market but it will cut your learning curve by half, if not more.

Successful authors leave clues. Are you following their bread crumbs?

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

AMAZON BUY LINK

Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.

 

Best-Ever Sheppard's Pie

from Sharon Ledwith 

Weekends at our house are reserved for old stand-by meals that are perfect for any family members who happen to ‘drop in’ unexpectedly. You know who I mean. Those adult kiddos who were in the neighborhood checking out garage sales or friends who pop by just to see what project you’ve been working on lately. Yeah, them. One dish that everyone seems to magically appear for is our scrumptious shepherd’s pie. Easy to prepare, and makes 6 servings, I guarantee your guests won’t go home hungry. Add a tossed green salad on the side, and a chilled bottle of beer or glass of wine, and they just may overstay their welcome.

    

Scrumptious Shepherd’s Pie

1 lb. (454 g) ground beef

1 cup chopped onion

1 tsp. seasoned salt

1¼ cup frozen peas and carrots, cooked and drained

1 package brown gravy mix (0.88 ounces/25 g)

1 cup water

1 egg, beaten

3 cups, mashed potatoes

Paprika

Preheat oven to 400° F (200° C).

Fry ground beef and onion over medium-high heat until beef is browned. Drain fat. Add seasoned salt, peas and carrots. Mix well.

Prepare gravy mix with water according to package directions. Add some gravy to beaten egg. Gradually add egg-gravy mixture to gravy, stirring constantly. Combine gravy with meat.

Pour meat mixture into a shallow, ovenproof dish. Spoon potatoes in mounds over meat then use the back of a large spoon to blend the mounds. Sprinkle top with paprika.

Bake uncovered for 15 minutes or until heated.

While you’re waiting for your slice of mouth-watering, meaty shepherd’s pie to digest why not put your feet up and relax on the couch with a good book? May I suggest a visit to Fairy Falls, or if you’re feeling really adventurous, a trip back in time with The Last Timekeepers? Whichever you choose, I assure you that either series will take you on a journey far away from weekend chores and dirty laundry.

Here's a glimpse into one of the books from Mysterious Tales from Fairy Falls, my teen psychic mystery series.

The only witness left to testify against an unsolved crime in Fairy Falls isn’t a person…

City born and bred, Hart Stewart possesses the gift of psychometry—the psychic ability to discover facts about an event or person by touching inanimate objects associated with them. Since his mother’s death, seventeen-year-old Hart has endured homelessness, and has learned ways to keep his illiteracy under wraps. He eventually learns of a great-aunt living in Fairy Falls, and decides to leave the only life he’s ever known for an uncertain future.

Diana MacGregor lives in Fairy Falls. Her mother was a victim of a senseless murder. Only Diana’s unanswered questions and her grief keeps her going, until Hart finds her mother’s lost ring and becomes a witness to her murder.

Through Hart’s psychic power, Diana gains hope for justice. Their investigation leads them into the corrupt world threatening Fairy Falls. To secure the town’s future, Hart and Diana must join forces to uncover the shocking truth, or they risk losing the true essence of Fairy Falls forever.

 

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Sharon Ledwith is the author of the middle-grade/YA time travel series, THE LAST TIMEKEEPERS, and the teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, researching, or revising, she enjoys reading, exercising, anything arcane, and an occasional dram of scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her hubby, one spoiled yellow Labrador and a moody calico cat.

Learn more about Sharon Ledwith on her website and blog. Stay connected on Facebook and Twitter, Google+, Goodreads, and Smashwords. Look up her Amazon Author page for a list of current books. Be sure to check out THE LAST TIMEKEEPERS TIME TRAVEL SERIES Facebook page.